All about Project LIAM of Apple

Apple when targeting the development countries like- India and China, tries to tap into the market with the strategy of refurbished phones. Where in China it already exists, but in India that was been opposed by the Government.

Talking about the Apple's main strategy to the budget-constraint phones market like India, it tries to first get into the market in volume by providing the low-cost phones and then keep on upgrading the models of its i-phone. Like- i-phone 5-S is soon going to deteriorate from the Indian market. Yes! you heard it right.

Having been opposed by the Indian Government for it's refurbished phones strategy in India, it was getting difficult for the Apple to sustain in the highly competitive Indian phone Market. The introduction of the project LIAM, which is Apple's in-house robot that works on the technological advancements and takes apart different parts of the used and old i-phone, taking it positively, Apple says that- it is Apple's larger green initiative and which is only helping Apple to use it's Refurbished phones strategy in many other markets.

Not getting the permission to do so in India, it has to provide the i-phones on the discounted price of about 40-45% to sustain in the Indian-market.