Flipkart on one hand was already losing its share, as its biggest competitor Amazon is doing so well in the market by following its customer centric approach. So, it was already getting so hard to sustain in the market for Flipkart.So, to sustain in the merchants priority, on one hand it introduced a policy for the merchants, where they can only weigh and measure the dimensions of their products and can directly ship to the customer delivery address. This was because of the recent issue when 32 gm shirt was entered in the entry as 32kg and for that the charge of 20,000/- was entered in the charge sheet for the merchant, as the baggage and shipment charge. So, to overcome this situation and to make the point-of-parity in terms of merchants convenience, Flipkart did that.
On the other hand, the very next day, it gave certain policies which itself will force the merchants to not to use Flipkart any more. As the policies includes that- there will be the increase in the commission from the merchants side, also there will be a charge for the return from the customer side, whether the merchant is faulty or not.
So, on day giving the candy to the merchants and the very next day, snatching the other candies which the merchant already had, is not proving to be the good move for Flipkart. While the Giant Amazon will take the advantage of this, as it's already coming up with $3 Billion in India for the further investment,
It can be clearly said that-Flipkart is itself confused that-whether it wants to remain in the market or want to get knocked out soon.
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